A Quick Update on Analog

As many of you will have noticed, for the past few months we've been teasing the launch of Analog - a new app to give your photos some soul. We've been aiming to launch in May for some time, and as today's the last day in May, I thought I'd give you an update to let you know where we're at.

Analog's been in pretty intensive beta testing for the last few weeks, and we're getting incredibly close to being ready. However, as you may already have figured we're not going to hit our planned release date. Whilst I know that'll disappoint those of you eagerly awaiting a release, we don't want to rush Analog out the door just to hit a deadline: we'd much rather take the time to ensure that everything in Analog is as stable, well-designed and fun as it possibly can be.

So when are we now planning to launch Analog’ We can't say when exactly just yet, as a fair number of the team will be at Apple's Worldwide Developer Conference next week. As soon as we're back from San Francisco we'll be working to get Analog out as promptly as possible, and we'll be announcing exact details as soon as things are in place! In the meantime, you might want to keep an eye on the Processed with Analog Flickr pool!

We hope you'll bear with us just a little longer as we take the time to ensure Analog's as polished as it possibly can be. The whole team has been overwhelmed with the interest in Analog, and we're pulling out all the stops to get it into your hands.